What a car listing really costs, fee by fee
A fixed listing fee charges you even when nothing happens. Auto Power Search uses a low base fee plus qualified interaction fees, then applies the Price Shield monthly ceiling so strong months stay predictable.
The real cost of a car listing is not the monthly invoice alone. It is the cost per useful buyer interaction and, ultimately, the cost per sold car.
The question behind every invoice
A dealer should not only ask what a platform costs per month. The better question is what each sold car costs to generate. A fixed invoice can look simple while hiding weak performance on slow vehicles.
The fair comparison separates base presence from actual buyer activity: chats, test drives and confirmed purchase intent.
How the Auto Power Search model works
The base fee is CHF 3 per car per month. Qualified interactions are billed only when they happen: CHF 3 for a chat start, CHF 15 for a test drive booking and CHF 50 for confirmed purchase intent.
The Price Shield then caps the total monthly bill according to fleet size. Leads above the ceiling are still delivered, but they no longer increase the invoice.
Run your own numbers
The calculator below is the same calculator used on the pricing page. Change fleet size and expected buyer activity to see the monthly subtotal, the Price Shield ceiling and the amount payable.
FAQ
What costs money if a car gets no enquiries?
Only the base fee applies: CHF 3 per car per month.
What triggers interaction fees?
A buyer starting a chat, booking a test drive or confirming purchase intent.
Can a strong month become too expensive?
No. The Price Shield ceiling caps the monthly bill while additional leads are still delivered.
Is this calculator separate from the pricing page?
No. The article reuses the existing pricing page calculator.