# Words That Sell: Writing a Car Description

## Start with Facts
Make, model, year, mileage, engine. No adjectives first.

## Structure
Buyers scan. Use sections: overview, condition, equipment, maintenance, issues, sale terms.

## Precise Condition
"Small scratch rear bumper right side" beats "minor wear".

## Service History
Where, when, what. Tell the story of care.

## Equipment
Group by category. Highlight what matters.

## Acknowledge Flaws
Filters out unrealistic buyers. Builds credibility.

## Next Steps
Viewing availability, test drive terms, documents, payment.