# Pricing with Precision

## The Real Market
Asking prices are intentions. Sold prices are reality. Time on market is a price signal.

## True Competition
Same price range, mileage, age, equipment level. Value per franc.

## Price Bands
Buyers filter. CHF 24,900 visible; CHF 25,100 invisible.

## Presentation Alignment
Price + photos + service history must align.

## Launch Strategy
Don't drop price immediately. Observe signals first.

## Friction Signals
- Views but no messages = trust issue
- Messages but no visits = mismatch
- Visits but no offers = price gap

## Adjustments
CHF 300–500 often enough to enter a new bracket.